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Picture Perfect: Why Real Estate Photography is Essential for Every Listing

When you’re listing a home for sale, photography is one of the most important things that you can use to attract potential buyers. Real estate photography is crucial in presenting a home in the best light possible, showcasing its strengths and features that potential buyers will love.

1. First Impressions Matter

When it comes to selling a home, first impressions are everything. Potential buyers are likely to view many properties online before deciding on a shortlist of homes to view in person. If the initial photos of a home are poor quality or unprofessional, the listing is less likely to grab their attention.

2. Homes Stand Out

It’s worth noting that real estate photography is not only limited to ensuring well-lit and clear photographs, professionals use real estate photography techniques to emphasize the more positive features of the home they are listing. Good quality photography can highlight the views from a home while showcasing the interior. By using professional real estate photography, homes sell twice as fast as those without professional photographs.

3. Social Media Worthy

In today’s digital age, social media is a massive factor in finding and purchasing a home. More than ever, homebuyers are turning to social media to search for homes to buy, browse through their friends’ homes or get inspiration for interior design. Engaging professional photographers generate stunning visuals that are “social media worthy”.

4. Video Is Key

Real estate videos are becoming increasingly popular, meaning that professional photography is no longer just confined to high-quality images. Video, walk-throughs, 3-D tours, and drone footage will show remote buyers the details of a property without them having to visit. This is particularly helpful for buyers from out of town. .

5. Lower Time on Market

Utilizing professional photography results in homes spending less time on the market than those without professional photos. This increases the chances of having interested and qualified buyers with less time spent on the market!


It’s clear that high-quality photography is key to presenting a home in the best possible way. Utilizing professionals ensures that buyers see all the best features of a home - highlighting spaces and features that are hard to describe in words. Out of the many marketing strategies to sell homes, professional photography has proven to be the most cost-effective and efficient way to get homes off the market.

Proven Realty

Experience | Service | Results

Call us: 701-380-4816

3210 27th St W, Suite 207, Williston, ND 58801



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